Event Details
Event Description

"Strategic accounts” are, or are expected to become, a company’s largest, most strategic partnership prone customers. Identifying appropriate strategic accounts is crucial to implementing a successful SAM program. Factors influencing the selection process include the customer’s strategic direction, geographic presence, financial viability, cultural fit, and management philosophy. Once strategic accounts are identified, account teams must be established to support the relationship. Understanding the characteristics of strategic accounts and the function of the strategic account manager is critical to implementing a successful SAM program within an organization.

This programe is aimed to benefit:

Entrepreneurs of MSME Segment, Sales Managers, Key Account Representative – Customer Service, Customer Program Management Team, Customer Relationship Management Team, Sales, Business Development Representative, B2B Enterprise Solutions, MSME Managers, General Managers handing SAM, HR and Sourcing team.

Download the PDF Brochure for more Details!
Date : 22-11-2018
Time : 10:00 AM - 05:00 PM

Contact Person : S Revathy

Contact No : 9962322893

E-mail : mma@mmachennai.org