Event Details
Event Description

Dear Sir / Madam,

 Madras Management Association – Konrad Adenauer Stiftung

Presents One Day Workshop on

"Gamification Strategies

(For Training, Employee / Customer Engagement Initiatives)


13th February 2020


Mr. Kartic Vaidyanathan

Corporate Trainer

(Founder- Play2Learn)


Madras Management Association   
New 240, Pathari Road, (Off Anna Salai)   
Chennai – 600 006  



In the last decade, Interactive learning has been gaining a lot of traction over the traditional instructor led lecture-based learning. We have a variety of new age pedagogies like more usage of audio-visual methods, case-studies, role plays, flipped classrooms and several others. Play (Or Game Based Learning) is one such major development. Slowly a lot of corporates and educational institutions have started adopting it. The companies are using games and gamification in several diverse fields –marketing, finance, security internal L&D trainings, employee engagement and several other areas. The gamification market is expected to reach USD 11.10 Billion by 2020, at a CAGR of 46.3%. It is very important understand what this all about and why it is one of the most effective learning and knowledge transfer mechanisms and how it gets used and how to build and use games effectively for the following:


a) Internal employee trainings and knowledge transfers


b) Customer trainings.


c) Communications related to change management initiatives




This will be largely a hands-on workshop. However, there would be some concepts taught to orient the learner on the game-based learning (why, what and how). They would also get to learn and experiment with game design techniques.


1)   Understand game-based learning and gamification

2)   Overview of the types of games

3)   Benefits of gameplay – research findings

4)   Table-top Games – Play, Self-Reflect and Overview

5)   Activity Games – Play, Self-Reflect and Overview

6)   Gamification – Real world applications

7)   Build simple business game prototypes

For Whom:

This programme will be useful for Business Leaders, Managers, Executives, Entrepreneurs, HR & LD Professionals, Trainers and Faculty Members.

Key Takeaways:

At the end of the course, the participant will be able to


1.   Understand the benefits of game-based learning and gamification


2.   Identify opportunities for games in customer communication and employee engagement contexts


3.   Learn how to use game to augment impact in Learning and Development Programs

Facilitator Profile: 

Mr Kartic Vaidyanathan is the founder of Play2Learn that helps design and develop custom games for various learning and communication needs, also runs innovation and gamification workshops for corporates and educational institutions.


Mr Kartic Vaidyanathan is an alumnus of IIT-Madras (1996) who later did exec MBA at IIM-Bangalore in 2009. He has worked in IT field for 21 years (Infosys, Cognizant) in several different leadership roles. He was the Director of Learning & Development and Operations in his last role. During his corporate stint, he has developed game-based learnings that have won innovation awards at the Corporate level. He got himself certified in Gamification from UPenn offered Coursera course in 2017


Fee Details:


Members of MMA:  Rs. 2,000/- inclusive of GST 18%

For Non-Members:  Rs. 2,950/- inclusive of GST 18%


The fee includes Workshop Kit, Lunch & 2 Time Refreshments.


The cheque/DD to be drawn in favour of "Madras Management Association” payable at Chennai and be sent to:

Madras Management Association MMA Management Center, 
New No.240, Pathari Road (Off Anna Salai), Chennai 600 006.


GST: 33AAATM5522B1Z7


Please Note:


It may be appreciated that a minimum number of 10 participants would be required for the programme to go through. Kindly bear with us until we receive the necessary nominations for confirmation of the programme and making the payment

Please do not use the default "reply” button to respond to this mail as this is an Automated Software; we request you to send your nomination at the earliest to this mail;


Phone: 044-2829 1133


For further details contact:

Gp Capt Dr R Venkataraman (Retd) Mobile 94447 00068

Sriram Saravanan: 9952019173


Registration starts at 9.00 am and Workshop commences at 09.30 am. Prior registration is necessary. The fee once paid will not be refunded; change in nomination from same organization will be permitted.


We would be pleased to provide any other information required by you and look forward to receiving your nominations for the workshop. 


Thanks & Regards 

Gp Capt R Vijayakumar (Retd), VSM  
Executive Director  
Madras Management Association  
MMA Management Center, New No 240  
Pathari Road (Off Anna Salai)  
Chennai – 600 006  
Tel: 044-28291133/48632711 

E-mail: training@mmachennai.org 

Facebook: facebook.com/mmachennai

Instagram: instagram.com/mmachennai

YouTube: youtube.com/c/MadrasManagementAssociationChennai  

Podcast: soundcloud.com/voiceofmma

Twitter: twitter.com/mma_4u

LinkedIn: linkedin.com/in/madras-management-association

Website: www.mmachennai.org

Date : 13-02-2020
Time : 09:30 AM - 05:00 PM

Contact Person : Sriram Saravanan

Contact No : 04448632711

E-mail : mma@mmachennai.org

--2020 09:30