Event Details
Event Description

Dear Sir / Madam,

 Madras Management Association – Konrad Adenauer Stiftung

Presents One Day Workshop on

Strategic Planning & Execution

(Tools to Succeed at Work and Life)

19thFebruary 2020


09.30 am to 5.00 pm 

Prof. Raghavan L. Iyer

Certified Trainer by IFC, Accountability, SAN, NBA-FICCI,


Madras Management Association   
New 240, Pathari Road, (Off Anna Salai)   
Chennai – 600 006  



Strategic Planning & Execution program is designed to help everybody working in an organisation (right from junior staff, bottom line employees, newly promoted mangers, owners ) to think strategically by developing a sense of awareness that will help them to play a role in positively impacting operations and yielding tangible returns to the bottom line.


Today Organisations do suffer from Sub optimal performance. Suboptimal performance can lead to increased costs in the long run. There may be many reasons for the suboptimal performance and not necessarily lack of functional skills.

Lack of Strategic Planning & Execution skills has been the root cause of poor performance ( may be sometimes totally invisible to the line managers and will directly impact the performance of the organization )

The good news is that people have within them all the resources they need to turn around and succeed.

This Program on Strategic Planning & Execution will help people to awaken the inner potential and jumpstart the changes to succeed, and become more confident to achieve outcomes comfortably.


The workshop is designed to speak the "language of executives” by integrating departmental objectives in alignment with corporate strategies; and to enhance strategic mind-set of those involved in the organisation.




§  Discuss the value of Strategic Planning

§ Discuss the fundamentals of Strategic Management

§  Walk through the Strategic Planning Life Cycle

§  Facilitate activities to identify Internal & External factors to be considered for Planning.

§  Facilitate activities to develop Action Plans

§  Discuss execution of the Strategic Plan

§  Discuss evaluation of the Strategic Plan



The program is designed to unlock your Potential to think and plan well your business activities and covers various facets of planning and strategizing your business and human interaction to reach your goals in a satisfactory manner.



Session 1.

Overview of Strategic Planning & Execution

·         Meaning of Strategic Planning.

·         Overview of Strategic Management

·         Element of Strategic Management Process

·         Key concepts of Strategic Planning & Management.

·         How does it benefit individuals & Organisation?

·         Why Strategies fail?




Session 2

Analytical Tools

PESTLE Analysis

Internal Analysis

Where are we:

Gap Analysis & Preparation of SWOT

Exercise / activity


Session 3

Where we want to be?

Strategic Alternatives available.

Choice of Strategy (Tools) BCG & GE

Develop the Strategic Plan.

Exercise/ tools


Session 4

Strategy Execution

Execute & Evaluate the Plan

7 S framework and Balance score card


Exercise / activity


Takeaways , Winding up and feed back


For Whom: 

The Program is designed for Owners of Medium and Small industries, Management executives, Mid to Senior level Marketing & Sales, SCM, HR and Finance Professionals, Professionals in practice in any areas and management Students.



·         Training would be conducted through interactive class room sessions using PPT, Activity Charts and other relevant props such as:

·         Role-playing

·         Scenarios/case studies

·         Interactive discussions

·         Practical thinking, Planning & execution challenges

·         Individual/Team strategic thinking & Planning sessions

·         During the workshop audio visual aids, Games and group exercises which will enhance the ability of the participants to internalize the techniques and apply the same in their lives and work.

Key Takeaways:  

At the end of the training program, the participants would be better equipped to:


1.   Develop an understanding of different strategic thinking, Planning and execution processes and what impacts them.


2.   Provide Solutions to some of the top challenges that organizations face today through understanding the concepts of Strategic Management.


3.   Understand the components of building an effective strategic foundation

To provide the ground for sound decisions.

4.   Know how to develop a clear business solution compatible to internal

capability and external opportunities.


5.   Learn to build and improve relationships with people who matter to you within your organization and collectively reach organization goals.


Facilitator Profile: 


Mr L. Raghavan Iyeris a Management graduate from BITS Pilani. (Certified by IFC for Corporate Governance, Certified as CSAP by Accountability.UK, Certified by NBA-FICCI for ISO-9001 audit; Certified by BSI for ISO-18001 audit, and Certified by SAN for Social Accounting.


He has worked in the SME sector for two decades across industries (such as Consumer Durables, Packaging, Light Engineering, Plastic) in Northern India in leadership positions for 22 years. Further, he has been a Professor in Management schools for 22 years, his core areas are Strategic Management, Corporate Governance, Leadership and Negotiation, Supply Chain Management and Business Laws.


He has helped various Small and medium sized companies in their day to day working and has conducted training and workshops for companies in Northern India in areas of Leadership & Negotiation, Service Management, Customer Experience, Green Environment and Entrepreneurship with positive results and feedback from employees.


Fee Details: 


Members of MMARs. 1,800/-inclusive of GST 18%

For Non-Members:  Rs. 2,950/- inclusive of GST 18%


The fee includes Workshop Kit, Lunch & 2 Time Refreshments.


The cheque/DD to be drawn in favour of "Madras Management Association” payable at Chennai and be sent to:

Madras Management Association MMA Management Center, 
New No.240, Pathari Road (Off Anna Salai), Chennai 600 006.


GST: 33AAATM5522B1Z7


Please Note:


It may be appreciated that a minimum number of 10 participants would be required for the programme to go through. Kindly bear with us until we receive the necessary nominations for confirmation of the programme and making the payment

Please do not use the default "reply” button to respond to this mail as this is an Automated Software; we request you to send your nomination at the earliest to this mail;


Phone: 044-2829 1133


For further details contact:

Gp Capt Dr R Venkataraman (Retd) Mobile 94447 00068

Sriram Saravanan: 9952019173


Registration starts at 9.00 am and Workshop commences at 09.30 am. Prior registration is necessary. The fee once paid will not be refunded; change in nomination from same organization will be permitted.


We would be pleased to provide any other information required by you and look forward to receiving your nominations for the workshop. 


Thanks & Regards 


Gp Capt R Vijayakumar (Retd), VSM  
Executive Director  
Madras Management Association  
MMA Management Center, New No 240  
Pathari Road (Off Anna Salai)  
Chennai – 600 006  
Tel: 044-28291133/48632711 

E-mail: training@mmachennai.org 

Facebook: facebook.com/mmachennai

Instagram: instagram.com/mmachennai

YouTube: youtube.com/c/MadrasManagementAssociationChennai  

Podcast: soundcloud.com/voiceofmma

Twitter: twitter.com/mma_4u

LinkedIn: linkedin.com/in/madras-management-association

Website: www.mmachennai.org

Date : 19-02-2020
Time : 09:30 AM - 05:00 PM

Contact Person : Sriram Saravanan

Contact No : 04448632711

E-mail : mma@mmachennai.org

--2020 09:30