Event Details
Event Description

Dear Members,

Madras Management Association presents Two Days Course on


Marketing Transformation – Inbound, Digital & ‘S’marketing

19th& 20th February 2020

 09:30 am to 05:00 pm

Mr. Shiju PM

Founder, Datamentor

Madras Management Association
240, off, PatahariRd, Anna Salai, Chennai -600006


Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.Digital marketing is an umbrella term for all of your company's online marketing efforts. Lots of businesses leverage digital channels such as Google search, social media, email, online advertising and their websites to connect with their current and prospective customers

Marketing -- the idea that marketing and sales should work together as a single team.

Course Content 

Day One

Content Creation Techniques, Tools and best practices

Text , Image , Infographics, Video ,Consideration Stage – eBook, Research tools , Webinars , Decision Stage -Case Studies ,Testimonials

Inbound Marketing Strategies, Techniques and tools

Inbound Marketing Fundamentals, Understanding Social Promotions, Developing Conversional Growth Strategy , Creating an optimization strategy, Lead Nurturing , Applying customer marketing approach

Day Two

Inbound & Digital Marketing channels

Website, Facebook, Twitter Linked in & YouTube, Add creation and promotions

Collaborate Measure and Analyze

S’marketing Introduction, Measuring Social Media, Creation of KPI Templates and Projects

For Whom 

·         CMOs

·         Sales & Marketing Managers

·         Sales and Marketing Executives

·         Digital Marketing Consultants

·         Faculty members and students of marketing

 Key Takeaways review

At the end of the course, the participant will be able to

·         Help Setting Up goals for marketing 4.0

·         Drive Digital Transformations in organizations

·         Improve efficiency and Decision Making

·         Improves Team management

Note:Participants are advised to carry their laptops. Free to use software’s, which need to be installed would be intimated prior to the commencement of the course.

About Trainer

Mr.Shiju P.M.

Mr.Shiju is Data mentor’s Founder, A graduate in Computer Science with a number of associated certifications has 14years of experience in Software industry in India and Middle East having managed multiple projects to his credit. He is a creative person by nature and originates ideas that reform the industry with data studies and visualization.

Fee Details 


Members of MMA:  Rs. 4,500/- inclusive of GST 18%

For Non-Members:  Rs. 6,000/- inclusive of GST 18%


The fee includes Course Kit, Lunch & 2 Time Refreshments.



The cheque/DD to be drawn in favour of "Madras Management Association” payable at Chennai and be sent to:

Madras Management Association MMA Management Center 
New No.240, Pathari Road (Off Anna Salai), Chennai 600 006 

Please do not use the default "reply” button to respond to this mail as this is an Automated Software; we request you to send your nomination at the earliest to this mail;


Phone: 044-2829 1133


For further details contact:

Gp Capt Dr R Venkataraman (Retd) Mobile 94447 00068

Sriram Srinivasan: 9952019173

GST: 33AAATM5522B1Z7

Registration starts at 1.30 pm and Workshop commences at 02.00 pm. Prior registration is necessary. The fee once paid will not be refunded, change in nomination from same organization will be permitted.


We would be pleased to provide any other information required by you and look forward to receiving your nominations for the workshop. 


Thanks & Regards 


Gp Capt R Vijayakumar (Retd), VSM  
Executive Director  
Madras Management Association  
MMA Management Center, New No 240  
Pathari Road (Off Anna Salai)  

Chennai – 600 006  
Tel : 044-28291133/48632711 

E_mail : training@mmachennai.org 
Facebook: facebook.com/mmachennai

Instagram: instagram.com/mmachennai

YouTube: youtube.com/c/MadrasManagementAssociationChennai  

Podcast: soundcloud.com/voiceofmma

Twitter: twitter.com/mma_4u

LinkedIn: linkedin.com/in/madras-management-association

Website: www.mmachennai.org

Date : 19-02-2020
Time : 09:30 AM - 05:00 PM

Contact Person : Sriram Saravanan

Contact No : 04448632711

E-mail : training@mmachennai.org

--2020 09:30