Event Details
Event Description

Dear Sir / Madam,

Madras Management Association – Konrad Adenauer Stiftung

Present a unique one day workshop on


"Story Telling for Professional & Business Success”


29thApril 2020

09.30 am to 5.00 pm

Mr S Y Kumar
Certified Corporate Trainer | Facilitator

 Madras Management Association
New No. 240, Pathari Road (Off Anna Salai), 
Chennai – 600 006



In this information driven world, communication both within organizations and with external clients is becoming increasingly monotonous and is seldom inspiring. Increasing number of meetings and presentations in a day’s routine is something that both sides do not simply like. These sessions are hardly effective and hardly elicit desired responses or actions. Even one-to-one communications of managers with the associates lack the emotional element and are often repetitive queries on work progress and deadline.

It is an irony to note that many business professionals are either hesitant or not competent enough to script effective stories from real life incidents.

Even Sales Personnel are not seen using stories to make winning product/company pitch simply because they are not competent to script stories from experiences

This workshop enables the participants to understand and learn to pitch in the right stories that inspire the audience and drive action through the emotional connect. This workshop provides practical and proven tips to choose an experience, sequencing and effectively narrating it to business audience – both internal and external.

Perhaps, Facts Tell…Stories Sell.


Workshop Content

·         Story Telling Myths

·         Professional Story-telling predicament

·         Choosing a Story Line

·         Building and Scripting the Story

·         Using Stories to inspire an audience

Key Takeaways

After attending this unique workshop, participants will be able to

ü  Learn and Break the common myths about Story Telling

ü  Understand how Story Telling helps at Work and business

ü  Learn the 4-steps to select a winning story-line

ü  Understand the 5 elements of a Powerful Story

ü  Learn the 3-step method to script effective stories

ü  Learn key tips on Winning ways to Story-Telling

Program Benefits

This interactive workshop will benefit the participants and hence the organizations in the following aspects

ü  Improved Internal and External Communication

ü  Highly inspiring Company or Product Presentations

ü  Improved effectiveness in Sales Calls

ü  Managerial competency and performance

ü  Motivated workforce and better employee engagement

ü  Higher performance-engagement balance

ü  Faster career growth and improved productivity


Workshop Methodology

Facilitator-lead Interactive Seminar, Case Studies, Role Play, Story Telling and Group activities

For Whom:

Associates, Functional Managers and Team Leaders including Sales Professionals (Those who are required to inspire either internal or external customers)




Mr S Y Kumar is a certified Global Facilitator for Situational Leadership® (by The Center for Leadership Studies, USA) - a framework that is used by 70% of Fortune 500 companies in over 35 countries. Over 14 million managers have been trained on the Situational Leadership® Model.

Kumar is fluent and efficient in designing, structuring and delivering training courses tailor-made to suit different target learner groups and their varying needs. With his over 31 years’ professional experience, equally in India and abroad, he easily adapts to different training scenarios such as a trainer, a coach, a facilitator or a moderator depending on the actual training need and the target learner group.

Kumar is a graduate engineer with post-graduation in management. His qualifications include PGDMM, Project Management Professional (PMP), and Master Diploma in Training from IATD and Professional Trainer Certification in Experiential Learning.

His primary focus areas of training has been Attitude-building, Custom-designed interventions such as Managerial Leadership, Influencing Skills, Leading the Millennial workforce, Customer Centricity, Customer Experience Ownership, Leadership for High-performance teams, Extra-ordinary Selling, Negotiation Skills, etc.


Organizations he has been associated with in the Learning & Development space include Reliance, Myntra, MRF, HDFC Bank, IndusInd Bank, Netzsch, Milacron, Anabond, Allegion, ParActives, Bajaj Group, Tenneco, Taylor Corp., Aircel, Envision,Hanu Reddy Realty, TVS Group, Thirdware, Murugappa Group, ICICI Prudential, Tamil Nadu Police and So many Ceramics etc.


Fee Details: 

Members of MMARs. 2,000/- inclusive of GST 18%

For Non-Members:  Rs. 2,950/- inclusive of GST 18%

The fee includes Workshop Kit, Lunch & 2 Time Refreshments.

The cheque/DD to be drawn in favourof "Madras Management Association” payable at Chennai and be sent to:

Madras Management Association MMA Management Center, 
New No.240, Pathari Road (Off Anna Salai), Chennai 600 006.

Please Note:

It may be appreciated that a minimum number of 10 participants would be required for the programme to go through. Kindly bear with us until we receive the necessary nominations for confirmation of the programme and making the payment

Please do not use the default "reply” button to respond to this mail as this is an Automated Software; we request you to send your nomination at the earliest to this mail;


Phone: 044-2829 1133

For further details contact:

Gp Capt Dr R Venkataraman (Retd) Mobile 94447 00068

Sriram Saravanan: 9952019173

Registration starts at 9.00 am and Workshop commences at 09.30 am. Prior registration is necessary. The fee once paid will not be refunded; change in nomination from same organization will be permitted.


We would be pleased to provide any other information required by you and look forward to receiving your nominations for the workshop. 

Thanks & Regards 

Gp Capt R Vijayakumar (Retd), VSM  
Executive Director  
Madras Management Association  
MMA Management Center, New No 240  
Pathari Road (Off Anna Salai)  
Chennai – 600 006  
Tel: 044-28291133/48632711 

E-mail: training@mmachennai.org 

Facebook: facebook.com/mmachennai

Instagram: instagram.com/mmachennai

YouTube: youtube.com/c/MadrasManagementAssociationChennai  

Podcast: soundcloud.com/voiceofmma

Twitter: twitter.com/mma_4u

LinkedIn: linkedin.com/in/madras-management-association

Website: www.mmachennai.org

Date : 29-04-2020
Time : 09:30 AM - 05:00 PM

Contact Person : Sriram Saravanan

Contact No : 04448632711

E-mail : training@mmachennai.org