Event Details
Event Description

Dear Sir / Madam,

 Madras Management Association – Konrad Adenauer Stiftung

Presents One Day Workshop on

Strategic Marketing

(Lead, Sell or Make Way for Your Competitor)



23rdApril 2020



09.30 am to 5.00 pm 



Mr Achal N Rangaswamy
Sales & Marketing Coach


Madras Management Association   
New 240, Pathari Road, (Off Anna Salai)   
Chennai – 600 006  



"You can be adept at Marketing”

But in today’s highly competitive market, you have to be better than ever before. Not only do you face stiffer and more knowledgeable competition, but like most professionals people you also have less and less time to spend with customers. This is true; whatever kind of marketing activity you are involved in. A recent survey reveals that a company’s marketing people spent only two and a half hours a day in front of prospects. The balance of the time involved travelling, waiting, doing paper work and other job-related tasks.

It is evident that in today’s market place you have to make every minute spent with the customer count. The more skilful you are with your prospects the more sales you will make.  The result? More satisfied customers for your company and more success for you. This highly interactive One Day Workshop will help you make those sales by giving you the opportunity to learn some new and very powerful skills and also improve techniques that you use today. Thousands of professionals have benefitted tremendously from this programme and have improved their sales performance apart from sharpening their communication skills and honing their Personality too.



The Need to Be a Market Leader


·         Leadership Marketing or Selling is not restricted to the process of Marketing or Selling!


o   You have to excel at getting people to the promised land

o   Your value has to be proved with every transaction and every sale

o   You Sell Ideas

o   Lead with the Outcome



Seven traits of Leaders from Visualizing to Holding yourself accountable via Positioning and creating Powerful Value Proposition Unique Powerful Global and Situational Resource Ideas to help you in Building alliances.


Asking great questions to identify actual opportunities to market:


·         Communicating Persuasively

o   Bring the future into the present

o   Land your message with impact


·         Closing skills don’t come at the end of the talk, The close began when you said "Hello”


·         What do you measure? How often do you measure?



Interactive lectures, Test, Quizzes, Puzzles and Activities, Case Studies, Role Plays.

For Whom: 

Managers / Executives: Marketing, Sales, and professionals from the field of Advertising, PR and Communication and students shall benefit tremendously from this one day highly interactive workshop.

Key Takeaways:  

Ø Help the participants make sales by use of some new and very powerful skills

Ø Comprehend the function of sales from a strategic perspective.


Facilitator Profile: 

Mr Achal N Rangaswamy

A versatile and highly successful Sales and Marketing professional with over 3 decades of experience out of which over 2 decades have been in the capacity of an in- house as well as external trainer, facilitator and Coach to thousands of very effective and successful Sales professionals pan India and even abroad.

Having been trained by top -notch trainers from international organizations that made their mark with differentiated and trendsetting sales methods, Mr Achal N Rangaswamy is a passionate trainer with energy levels unmatched.

His passion to convert thousands of struggling as well as ambitious sales professionals to become envied performers has led to his exclusively designing and implementing industry and vertical-specific programs guaranteed to deliver results.

A few Companies where he has conducted sales training programs are: Arvind Infrastructure Ltd., Hitachi Home and Life Solutions, AMUL; Saint Gobain Glass, Cera Sanitary ware Ltd, Symphony Comfort Systems ; Matrix Communication; Ramdev Food Products; Wagh Bakri Tea; Chowgule Construction Chemicals Ltd. ; Hi-Rel Electronics; J K Lakshmi Cement; SINTEX Ltd, PRS Permacel, Div. of Johnson & Johnson, Shree Cement Ltd, , NETAFIM IRRIGATION SYSTEMS, Indian Oil Corporation; Vadilal Ice Cream; Emerald Haven Realty Limited (TVS Group) and Tata Motors Ltd. Participants would total to around 8000 in number.


He has trained over 5000 Sales and Marketing professionals through over 75 programs under the auspices of the Ahmedabad Management Association, Madras Management Association and Indore Management Association.

These professionals were from various organizations including SMEs and also large corporations. They included Wagh Bakri Tea, Parryware Roca, Tata Teleservices, Havmor Ice Cream, Anil Starch Products, Zydus Cadila and also banks like State Bank of India (Ahmedabad zone), Bank of Baroda (Gujarat Region) and Punjab National Bank (Gujarat Region).


APART FROM THIS HE HAS HAD THE LONGEST RUNNING SALES TRAINING PROGRAMME AT AMA CALLED DIPLOMA IN SALES, SPANNING 9 YEARS. Apart from offering training in selling skills, Mr Achal N Rangaswamy has conducted numerous programmes on Leadership, Time Management and Communication Skills across over 50 Biz Schools and leading organizations like State Bank of India, Bank of Baroda, Hitachi Home and Life Solutions, Cera Sanitaryware, Wagh Bakri Tea and L&T Power etc.


Mr Achal N Rangaswamy is a recipient of the AMA-Zydus Cadila Marketing Man of the Year Award (2008) and is an author of three path-breaking books- "Discovering the Joy of Selling” and "Beyond the Uncharted Landscape” (a holistic approach for building a fulfilling career) and Time is Money (with the Ahmedabad Management Association).


He is a Post Graduate from Delhi University and an alumnus of the prestigious St Stephen’s College, Delhi.


His last employment assignment was President- Sales and Marketing at Bell Ceramics Ltd, after having had successful stints at leading organizations viz Avery, Usha International, Modi Xerox and Amtrex Hitachi Appliances.


Fee Details: 


Members of MMA:  Rs. 2,000/- inclusive of GST 18%

For Non-Members:  Rs. 2,950/- inclusive of GST 18%


The fee includes Workshop Kit, Lunch & 2 Time Refreshments.


The cheque/DD to be drawn in favour of "Madras Management Association” payable at Chennai and be sent to:

Madras Management Association MMA Management Center, 
New No.240, Pathari Road (Off Anna Salai), Chennai 600 006.


Please Note:


It may be appreciated that a minimum number of 10 participants would be required for the programme to go through. Kindly bear with us until we receive the necessary nominations for confirmation of the programme and making the payment

Please do not use the default"reply” button to respond to this mail as this is an Automated Software; we request you to send your nomination at the earliest to this mail;


Phone: 044-2829 1133


For further details contact:

Gp Capt Dr R Venkataraman (Retd) Mobile 94447 00068

Sriram Saravanan: 9952019173


Registration starts at 9.00 am and Workshop commences at 09.30 am. Prior registration is necessary. The fee once paid will not be refunded; change in nomination from same organization will be permitted.


We would be pleased to provide any other information required by you and look forward to receiving your nominations for the workshop. 



Thanks & Regards 


Gp Capt R Vijayakumar (Retd), VSM  
Executive Director  
Madras Management Association  
MMA Management Center, New No 240  
Pathari Road (Off Anna Salai)  
Chennai – 600 006  
Tel: 044-28291133/48632711 

E-mail: training@mmachennai.org 

Facebook: facebook.com/mmachennai

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Twitter: twitter.com/mma_4u

LinkedIn: linkedin.com/in/madras-management-association

Website: www.mmachennai.org

Date : 23-04-2020
Time : 09:30 AM - 05:00 PM

Contact Person : Sriram Saravanan

Contact No : 04448632711

E-mail : training@mmachennai.org